Understanding Your Website Traffic

What does website traffic tell you?

Tracking your Website traffic from Google Analytics provides a tonne of information about the visitors to your site. It offers insights into their preferences, interests, and engagement patterns. You can take it one stepfurther by settting up tag’s that fire on specific events that users take. But that’s for another day. Here are some key metrics to consider:

Pageviews: Simply put Pageviews indicate the total number of pages users see on your website. Giving you insight on the best performing pages on your site.

Sessions: This is how many times a user interacts with your website. It starts when a user lands on your site and ends after a period of inactivity or upon leaving the site.

Bounce Rate: This indicates the What amount of users leave your website after viewing only a single page. Depending how your site is setup a higher percentage can be alarming but it worth looking at this on a page by page basis.

Time on Page: One of the most important variables is of course time on page which as it says measures the average duration visitors spend on a specific page. If you have a 2000 word page its going to take longer than 15 seconds to read. So understand user engagement again on a page by page basis.

Country & Region: Another factor you can check is the users origin. This can be great for understanding who is engaging with your business. But also for security reasons if a region or country is a potential risk or threat. You can check our website security article on how to keep your site safe. 

Can I tell how my website converts?

Understanding how your website converts is crucial for assessing the effectiveness of your online marketing efforts and optimizing conversion rates. Conversion tracking allows you to measure specific actions that align with your business goals, such as purchases, form submissions, or newsletter sign-ups. By tracking conversions, you can gain insights into the channels, campaigns, or pages that drive the most conversions and focus your efforts accordingly.

To track conversions, you can utilize various tools such as Google Analytics or third-party platforms that integrate with your website. These tools enable you to set up conversion goals, track key events, and generate reports to analyze conversion rates. By understanding the conversion funnel, you can identify areas where users drop off or encounter obstacles, allowing you to refine your website and marketing strategies to improve conversions.