Why Owning Your Website is Essential for Your Practice
Published: Jan22,2024
Author: Scott Ballam
Onine presence is key to the success of any practice, whether you’re a chiropractor, physiotherapist or dentist. While subscription-based website services might seem convenient, they come with significant downsides. Owning your website offers numerous benefits that can significantly impact your practice’s bottom line, patient engagement, and overall value.
Reduced Ongoing Overheads
Subscription services for websites and digital footprints can be deceptively expensive. These recurring costs add up, often running into thousands of dollars annually. This money could be better spent on enhancing your practice in other ways—upgrading equipment, training staff, or expanding services. By owning your website, you eliminate these ongoing fees, allowing you to reinvest those savings directly into your practice.
Ownership offers a one-time investment that provides lasting value without the continuous drain on your finances.
Enhanced Patient Engagement
When you own your website, you have complete control over the content and how it’s presented to your patients. This control allows you to share relevant information tailored to different groups within your patient base.
Whether it’s providing updates on new services, sharing educational content, or sending personalized reminders, you can ensure your communication is always on point. This level of engagement helps build stronger relationships with your patients, fostering loyalty and trust.
Metric | Subscription-Based Website | Owned Website | Improvement On Average |
---|---|---|---|
Patient Engagement | Limited personalization | Patient focused content you control | 300% increase in engagement |
Search Engine Rankings | Basic SEO capabilities | Advanced SEO strategies | 25-70% improvement in search rankings |
New Patient Acquisition | Restricted to template content | Updated tracking and reporting options | 70% increase in new patient leads |
Website Customization | Template-based limitations | Full design freedom | 20% improvement in user experience |
Patient Retention | Standardized communication | Personalized patient outreach | 40% increase in patient retention |
Increased Resale Value
One of the most significant benefits of owning your website is its impact on the resale value of your practice. A well-designed, fully-owned website is a valuable asset. For every new patient your website attracts, it adds tangible value to your practice. This value can be substantial when it comes time to sell.
In some cases, a robust online presence can add as much as $250,000 to the sale price of your practice. Prospective buyers recognize the value of an established, high-performing website and are willing to pay a premium for it.
Design Freedom
Subscription-based services often lock you into specific templates or themes, limiting your ability to customize your site. Owning your website means you have complete design freedom. You can tailor your site to reflect your practice’s unique brand, aesthetics, and functionality needs. This flexibility ensures your website stands out, providing a superior user experience that can attract and retain patients.
Finding New Patients
Search engine optimization (SEO) is critical for attracting new patients. When you own your website, you have the freedom to create content that is relevant and valuable to both new and existing patients. This content not only answers their questions but also positions your practice as an authority in your field.
By consistently publishing high-quality, informative content, you can improve your search engine rankings, making it easier for potential patients to find you. This organic traffic is a powerful driver of new patient acquisition.
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