What is search engine optimization?

SEO is generally the practice of increasing the quality of your traffic and amount of users who visit your website through strategic optimization. This process has changed over the past few years gone are the days of “ranking on keywords by adding lots to a page”. User intent is what all websites should be targeting along with value. How can you provide the best possible content (answers to their problems or needs) through text, video and social proof.

The optimization process itself is quite simply a popularity contest between websites. Who has the most people talking about them in reviews, blogs, social mentions? Who has the strongest content again with entities to prove their value.

Google will provide the best results to its clients the users searching based of a number of factors but their goal is a happy experience to those searching.

Why do local Orleans businesses need SEO?

Businesses in Orleans and around the Ottawa should always look to provide a positive experience for the end user their next potential client, obviously with a conversion in mind. However, that conversion will only take place if you provide the best possible content, social proof and services to those looking for your service or product. Optimizing your websites content to show reviews, featured snippets and local schema markup all help to tell search engines. Hey! – show that information in the search results, which builds authority and reputation.

Add this to your verified Google My Business listing with correct NAP citations across business directories and social media accounts all these signals send positive message to search engines which improves your overall rankings.

Trust = Traffic = Return On Investment